I have always liked Alan Jackson, even before I really liked country music. When he sang “Where Were You?” live for the first time following the attacks of September 11, 2001, I was really moved! I went back and did some looking into much of his earlier work. I found “The Little Man” on his 1998 album, “High Mileage.” It is a song about the struggles of small hometown businesses against corporations. It tells of those “big box stores” that put the hometown grocery, hardware and retailers out of business.
This is about to happen again! Only this time it is not the big box stores! It is the businesses and organization that have figured out how to connect to the next generation though social media.
Even my soon to be 76 year old father knows how to use the internet, Facebook and a smartphone. His “coupon loving” generation made Goupon a household term. He knows how to Ebay and is even considering the creation of an E-Commerce store to continue to sell homemade jewelry, for which my mother was so well known locally. Many of his generation populate my Facebook page with posts! They are not tech illiterate! They may not be as savvy as the 20-somethings, but they know enough to find deals from the clever social media marketers.
In observing rival small town businesses, I see more and more often where one of them gets the Facebook, Twitter, Foursquare AKA Social Media component figured out before the other and quickly takes over a huge portion of the local business and almost all the business from out of town! In one case, a local shop offered deals via social media where they still charged more than their competitor and eventually the competitor closed its doors. In a world where perception is reality, people thought they were getting a better deal and, despite generations of business loyalty, people moved to the business with the better grasp of social media.
I am not saying that if you don’t have social media in your marketing plan that you are going out of business. I am saying that if you don’t have social media in your marketing plan you stand a much better chance of keeping or expanding your market share. This has never been more vital than at this moment where Facebook is poised to offer Graph Search to everyone. This new search engine will allow Facebook users to see which businesses are liked and frequented locally. If you don’t have a business Facebook Page, you can’t be found.
It does not take a great deal of time or effort to make this work, if you are willing to take the time to learn. We offer classes and seminars, as well as consulting services to help. Feel free to email me for more details.