Last month, almost 70% of searching on Google was done by smartphone and an additional 6% was done on tablets. This means that only 24% of the searches were done on laptops and desktops. Some businesses are in real trouble.
I see a number of websites where the owners say they are “mobile,” but in reality, they are no where near compliance with Google’s definition. I think one of the greatest impacts will be in REAL ESTATE and HOME Searches. Most REAL ESTATE websites and MLS search sites are so far from being mobile friendly that it is likely that Zillow is going to take an even bigger chunk out of the REAL ESTATE industry. I can hear taps playing in the Broker Website MLS cemetery right now. Zillow will be taking an even bigger chunk of the market and a mass panic is about to hit.
Many companies and organizations have also bought into the “Big Mobile APP” lie. They thought that the public would download and install an APP that is Mobile to save their industry, but the truth is that the only a very small portion of the public is willing to download and install an APP that uses space on their smartphone. Why would I give up space on my already full phone and delete family pictures?
NOTE – Those MOBILE APPS are not going to be found in Google Search results!
WebInfused has been designing and implementing mobile websites for over 7 years. It was only last year that a small handful of the local brokers moved to mobile websites. On Tuesday April 21, Google will pull the plug and all the websites who are considered non-conforming to Google’s Mobile definition will go down the drain only be found on laptops and desktops and some larger tablets.
If you are interested in knowing Google’s definition, it can be found here: https://developers.google.com/webmasters/mobile-sites/mobile-seo/overview/different-devices?hl=en
If you need help, or insights please contact me at firstname.lastname@example.org.